Solutions references figure rich picturesources burge
Table of Contents
Rich Picture Analysis
The human-based activity is complex and messy with many complexities which are not being captured. So to capture the richness of what has happened and what are the things that need to be done all get in one place. A rich picture is a source from where one can get the aspects by analyzing the picture to seek out the opportunities for the change (Bell et al., 2019).
As the Rich picture in Figure 1 is the rich picture of the Grill’d healthy burger restaurant which is an Australian food chain that has expertise in healthy burgers with 125 stores in Australia. The company provides 100% natural burgers with zero artificial colors, flavors, and preservatives. They use fresh ingredients which are sourced from the local Australian suppliers. When the covid – 19 pandemic hits the first motive of the company was “survive to thrive”. Because of the Covid – 19, the global crisis there is an adverse impact on the restaurant as you can see in the picture that the dine-in services are totally suspended by the Australian Laws of Covid to maintain the social distancing, its necessary to stop the social gathering in restaurants and because of that the restaurant has to shut down their dine-in services. The restaurant earlier earned 70% of its revenue through dine-in service only which gets now down because of without dine-in service.
2. Root Definition Report:
2.1. CATWOE Analysis:
2.1.1. Introduction:
2.1.2. Problem Statement:
The problem is also keeping the people employed as much as possible in order to serve the communities which becomes critical for the Grill’d business survival during this pandemic.
The bigger challenge “ how to survive before you can thrive” is raised by the founder of the company. The executives have taken a 40% pay cut and the support staff gets 60% of the salary during this time. Suspension of dine-in services due to the covid and there 70 % revenue gets generated by dine-in because of shifting to the door-to-door service, the customer's feedback is less impressive than the dine-in guests because of that the company gets less visibility and has 40% of the business.
The company works hard with the local suppliers to ensure that they have also been supported and to all the local suppliers who work for the restaurants because their business has totally dried up because of this covid-19.
A: Actors
The restaurant has doubled existing takeaways and delivery business since covid-19 and the development of Grill’d into a channel-based business. Now it transformed into delivery services with innovation channels, with loyalty and marketing strategies that help the brands to survive in this covid 19. They have transformed their business by loyalty and marketing strategy it helps the business to build up a loyalty base of 5,00,000 existing and new customers.
O: Ownership
3. Solutions:
One thing they can do is just using the technology they can live share the preparation of the food as it shows the sanitization and safety, this will help customers to go more towards this because of its transparency. Second they can write the positive messages on the parcel packets to motivate their cutomers in this situation so that they feel that they are not alone, this will create a communication between the customers and the company. As company are already working hard with the local suppliers to help their communities and because of rise in sale and revenue and increase in customers the finance condition of the company also gets improved.
References:
Bell, S., Berg, T., & Morse, S. (2019). Towards an Understanding of Rich Picture Interpretation. Springer. Retrieved 7 April 2021, from https://link.springer.com/article/10.1007/s11213-018-9476-5.
KÅREBORN, B., MIRIJAMDOTTER, A., & BASDEN, A. (2003). (PDF) Basic principles of SSM modeling: An examination of CATWOE from a soft perspective. ResearchGate. Retrieved 6 April 2021, from https://www.researchgate.net/publication/225982790_Basic_principles_of_SSM_modeling_An_examination_of_CATWOE_from_a_soft_perspective.
Shah, A., Yan, X., Shah, S., & Ali, M. (2020). Customers' perceived value and dining choice through mobile apps in Indonesia | Emerald Insight. Emerald.com. Retrieved 7 April 2021, from https://www.emerald.com/insight/content/doi/10.1108/APJML-03-2019-0167/full/html.