Some of the key influencers that could make an employment decision
Table of Contents
Social media trends in this Covid-19 environment which have impacted and how it has changes to consumer online behavior 3
Some of the key influencers that could make an employment decision 4
Building the personal brand online Through LinkedIn 12
Introduction
Analysis
Literature review
Key skills and attributes for the desired employers
Social media trends in this Covid-19 environment have impacted and how it has changed to consumer online behavior.
In the pandemic time, it can be seen that everybody individual or the company has been tremendously disturbed by the coronavirus. However, it can be said that social media trends in this pandemic have also impacted consumer online behavior. It can be said that shoppers have used various Mix of digital touchpoints along and the social media evaluations part of the journey, social media feeds, and search engines. However, the social trends noticed a new type of purchase points have emerged, that is that mobile wallets have been emphasized for purchase. It can be seen that there are 14% of the shoppers are making purchases through these social media platforms. Besides that, the DIY and home-related goods have seen astonishing growth during the pandemic, up to 70% (Humphrey, 2017).
Some of the key influencers that could make an employment decision
Deirdre O'Brien
Ben Dunn
Competitors analysis
Plan
Literature review
Search and Social Media Marketing strategy for 12 months & SSMM Plan
In order to achieve the goal from the career point of view, it is important to establish a social media marketing strategy (12 months)
Step 1: Identify the targeted audience (1-2 months)
The next very crucial step involves setting up the objectives, goals as well as metrics, these objectives will help the company in guiding the social media marketing and will also help in achieving the targeted objectives.
The goals should be set using the SMART framework
T-Time bound- these goals will be achieved in the 3 years.
Step 4: to analyze which resources are needed (7-8 months)
After the social media platform has been selected then the next step very important step is to optimize the network (Humphrey, 2017).
Step 7: monitoring social media (12 months)
Building the personal brand online Through LinkedIn
Profile Picture: A profile picture is one of the most important elements in any LinkedIn profile. The profile picture can increase the chance of getting someone to see the profile up to 7 times. The profile picture should contain a close-up shot of the face which should look natural and with a clear view for recognition. The profile picture background should not be distracting and should be kept simple. The individual should avoid using any filters and try to keep the look as natural as possible (Lagarde, 2006).
Cover Photo: LinkedIn also provides an option of a cover photo just like Facebook and Twitter. A cover photo is a great way to express the professional identity of any individual. A cover photo can be used as an option to present a visual impact on the person visiting the profile.
Implement
Video content: it is the most trending development in the covid 19. Most businesses are focusing on high-quality video for their brand promotion. Social media platforms like Instagram, Facebook and youtube generating lots of traffic by creating unique and dynamic content. Videos are a great way of increasing business promotion and content. Creating the right video can be difficult but it can attract traffic. You just need to focus on the right content and develop a great video.
Social media has become a very important component in the covid era. Social media has become very important for means of communication. We have come to know about the social media trend that has become more important in the year 2020 (Nyagadza, 2020).
Knowledge about Critical thinking
Enhance my communication skills.
password: smm123456
The user experience should be good while visiting your website. I will make the user-friendly website for the visitors.
Post unique and high-quality content for the blog posting.
The website should be responsive. For the better result website should be responsive. Nowadays most of peoples use the mobile for the searching rather than desktop or laptop.
Use SSL for improving the safety of sensitive information on the website. Google has started to warn about the non-HTTPS site.
References
Lagarde, F., 2006. How to Sum up Your Social Marketing Strategy. Social Marketing Quarterly, 12(4), pp.65-69.
McKay‐Nesbitt, J., DeMoranville, C. and McNally, D., 2012. A strategy for advancing social marketing. Journal of Social Marketing, 2(1), pp.52-69.