Marketing mix – coca cola assignment

Place Coca cola is the world’s most favorite brand and is available all over the world. The distribution system of coca cola follows the FMC distribution pattern. The effective distribution network of coke has almost eroded the small and middle level players in the market. In India they have captured even the rural market by extensive distribution and have eroded the market share of Bonito, Calamari etc. Promotion Coca cola adopts various advertising and promotional strategies to create an increased demand in the market by associating with life style and behavior and mainly targeting value based advertising.

You are more likely to see a coke ad individualized for a particular festival or in with a general positive message. Coca cola uses CARS as its marketing tool to gain emotional benefits in consumers mind. The current promotions through CARS include “ Support my school” campaign with . NET. It has many brand ambassadors like Shark khan, Writhe Reason, South Indian Actor Visa and Traits , Chamber, Mari khan etc and has signed contract recently with Miriam khan. It allows price discounts and allowances to distributors and retailers in order to push more products into the market.