Supporting quality healthy dietary habits
Product or service market analysis
Marketing plan
Action plan
Appendices should include:
An educational article for bridging cold market to your services.
The training method in Myotherapy mentionned to from hereon in as
Business Plan
0404387613 sylvermobility@gmail.com | myotherapy clinic ABN: ------
JULIEN BALDOVINI
PREVENTION ADVISER IN HEALTH
Business Plan
The objective of the summary is to review what is contained in the rest of your business plan.
So make sure you have a final version of the document before you begin writing the executive
information, the shorter the better.
3. Make it easy to read
The summary should only include what’s covered in the document. You should not try to
embellish and add new material. Also, the executive summary should not be an introduction
• Business Overview
• Products and Services
• Financial Plan
0404387613 sylvermobility@gmail.com | myotherapy clinic ABN: ------
MYOTHERAPY MUSCULAR PAIN SOLUTION training program, is at the stage of initial idea of business in the corporate wellness service sector.
On account of the growing work pressure in the corporates, the long hour sitting has become very common. This causes back pain to many people at a very early age. Thus, it has become a lucrative occupation for many professionals to fix back pain.
This project will count one trainer, Julien BALDOVINI will officiate in Australian corporates with minimum equipement:
• A massage chair, an overhead projector, therapeutic exercises balls, mats, theoretical support sheets in physiology and anatomy.
What is Corporate Wellness Services industry in Australia?
B Industry Definition
Mental health programs
Health and fitness programs
Fitness and dietary program provision
Health risk assessment provision
CBI Wellness Market
Aspen Corporate Health Market
Business Description
Strongly committed to providing opportunity through learning: The overarching purpose of our training program is to build healthier communities of employee and a stronger efficiency reducing the absenteeism by enriching learning skills.This wellness program of postures at work , supporting quality of healthy dietary habits , as well as providing knowledges in seated massage and remediation of triggers points in order to reduce musculoskeletal disorders in the workplace.
- Prevent and reduce the risk of occurrence of musculoskeletal disorders.
- Build a warm-up session based on myotherapy techniques aimed at restoring muscle balance
Summarise the purpose of your business in a mission statement. A mission statement clarifies
what a company does and why it does it. It explains a company’s values, what purpose it seeks
business objectively. The keyword here is clarity, which comes from boiling down everything
that your company is and does, until you are left with the very essence of the business.
Ask yourself a series of questions:
• What was the intention of starting this business?
Write it all down – there are no wrong answers. If you are writing a mission statement on behalf
of the owner or the executive management, perhaps type up a little questionnaire for them to
When writing a mission statement, you may find that two phrases say similar things. Combine
them into one phrase, or even a word. Remember to keep your language as simple as possible.
• Note company values
• Describe the primary activities of the organisation
probably suggests the writing is not plain and simple enough.
04 04 38 76 13 | Sylvermobility@gmail.com | myotherapy.com.au ABN: -------
Define the objective of your business in a few sentences. Answer the following questions to
explain your objectives and plans.
production, sale of the business.
• What are the short-term and long-term company goals and timeframes?
• What outside and inside elements have a direct impact on making the business successful?
How can these be acquired and implemented?
Provide a summary of your business structure, whether it will be a sole trader, company,
partnership or trust. If there are shareholders include their name, title, number of shares and
equity investors, will want to show how the investors will get their money back. Some exit
options include:
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service benefits purchasers. Explain how your business can stand out in creating and delivering
products and services in a way that will meet the needs of your market. Include relevant
• What is your product or service? Briefly describe what it does and how it works. For services,
describe how the service is delivered.
• How do you price your products/services? Can you explain the underlying cost and profit
margin for the products or services you offer?
strengths and weaknesses?
Describe your services and how they are delivered. How do your services compare with similar
For services, this will include the process of service delivery.
Products and Services in Development
product or service has unique features compared to others’, describe these. If not applicable,
delete this section heading.
The Market
In this section, you look at the big picture of your target market, including its size and
is what your sales would be if you were the only business in the market. You can calculate the
market size by multiplying the estimated number of potential buyers for your offering, times the
Depending on the information that apply to your business, here are some of the subsections you
might include:
Other factors to include in your industry analysis include economic cycles and seasonality,
economic, legal and political factors, social and cultural factors, and technological factors.
is 48 years old, married and has two kids. She lives in the inner suburbs of Melbourne and buys
my product online, four times a year because she hosts a street party.’ Having this persona in
Based on the information available and the type of products or services you offer, subheadings
might include: Customer Demographics, Geographical Locations Served, Customer Lifestyle,
Moula – Business Plan Template
Competitor Analysis
are and what their strengths and weaknesses are.
An indirect competitor provides a different offer but fulfils the same needs of the customer. In
your direct and indirect competitors. In particular, what is it about your product or service that
will enable you to compete against direct and indirect competitors? Answering this question will
• Competitive Advantage – What is your competitive advantage over your rivals? How can you
use this to build success in your market.
• Strategic Opportunities – What opportunities and gaps in the market exist that can be
leveraged to reach the business’s goals?
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While the previous section described the market, this section covers how you will connect and
sell to the market.
indirect competitors. Explain where your product stands in the market. Is it at the high end, low
end, or somewhere in between? Explain how your branding fits with the pricing you have chosen.
from a physical location and/ or online? You could also sell a product that is fulfilled by a third-
party supplier. Whatever form of distribution you plan to use, explain how it will work in detail.
• Targeting Strategy – the markets you will focus on and how you will target them.
• Positioning Strategy – the positioning of your product or service in comparison with your
why they were chosen.
• Sales Strategy and Forecasts – how will the product/ service be sold and distributed? What
04 04 38 76 13 | Sylvermobility@gmail.com | myotherapy.com.au ABN: -------
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management roles and board members. For current management team members, include
short profiles outlining skills and experience, achievements and relevant education. The aim of
• What do you do in your role?
• What are your areas of specialisation?
• What is your educational/ training background? Include qualifications and institutions,
professional certifications and awards received.
volunteering, etc)?
Additional management roles might be needed in the future as the business grows. Explain
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Key operational processes are the functions that must be carried out for the business to run
properly. For example, will you have a sales department? If so, what are the key functions and
In the milestones section, you include the important goals you want to achieve and when you
plan to achieve them by. These goals can include things like launching a new product, creating a
outsourced. Defining relationships- partners, resellers, suppliers and others.
• Location, Facilities and Equipment – outlining requirements and explaining what is needed to
control and customer service.
• Operations Expenses – itemised operating costs, cost controls, administrative and
• Inventory – managing and storing inventory to meet customer or production demands.
• Suppliers – list your suppliers, their contact details, what they provide, and alternatives if they
04 04 38 76 13 | Sylvermobility@gmail.com | myotherapy.com.au ABN: -------
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model, key financial figures, the amount of funds needed and how you will use them.
The revenue model explains how you plan to generate revenue for the business. You could
If you sell products or services, you can also include the highlights of a breakeven analysis to
demonstrate the sales volumes required to reach profitability. The complete breakeven analysis
Key financial statements often found in small business plans include the Balance Sheet, Profit
and Loss Statement (also called an Income Statement) and Cash Flow Statement. These
• Cash Flow Statement Template
Besides future projections, you will want to include your financial history and current financial
Business Plan
Appendix
owned by the business.
Financial documents
• Income statement
• Sales forecast
• Customer surveys
Operations documents
Product or service market analysis
Marketing plan
Action plan Appendices should include:
At least 10 policies and procedures relating to different aspects of your business
04 04 38 76 13 | Sylvermobility@gmail.com | myotherapy.com.au ABN: -------
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