Nokia marketing strategy assignment

This chapter tells you briefly what Nokia actually is, its company structure and overall view on the size and sales of the company. Since January 2004, Nokia Group has consisted of four different business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. “ In addition, there are two horizontal groups that support the mobile device business groups: Customer and Market Operations and Technology Platforms. “ 2 In the year 2004 Nokia’s net sales for mobile phones were 18 507 million euro, which went down 12% from 2003.

Nokia’s market areas were Europe/Africa/Middle East (55% of net sales), Asian Pacific and China (25%) and Americas (20%). Nokia’s market share in Europe was 45, 8% in 2003, in 2004 it was 34, 8% and in the third quarter of 2005 it was 36%. 3 The average number of personnel for 2004 was 53 511. At the end of 2004, Nokia employed 55 505 people worldwide. In 2004, Nokia? s personnel increased by a total of 4 146 employees. Nokia’s turnover for the third quarter of 2005 was 8403 million euro from which mobile phones brought in 62%, multimedia 17%, Enterprice solutions 2% and Networks 9%. The year 2004 was demanding for Nokia. In response, the company set five top priorities in the areas of customer relations, product offering, R&D efficiency, demand-supply management and the company? s ability to offer end-to-end solutions. Nokia is making good progress in these areas, and is now better positioned to meet future challenges. “ 4 “ The Nokia Strategy continues to focus on three activities to expand mobile communications in terms of volume and value: expand mobile voice, drive consumer multimedia and bring extended mobility to enterprises. “ 5 4.