Slim post graduate diploma in marketing assignment

Beginning at a pre independent time period as a confectionery importer, throughout 1960 and ass’s growing under that national economy as an entrepreneur and from sass’s onwards facing aggressive and dynamic competition under the free economic policies, Motto still claim the success of their products and brand. Specially after sass’s , aggressive competition began under the open economic policies, without further restrictions international products entered the market, also imported cheaper and high quality alternatives replaced most of the established local products.

But Motto successfully retained their market share and withheld the competition. Numerous competitors entered into the relatively easy Jelly making business, imported cheaper alternatives and sometimes introducing a wider variety to their products (ranging from Page 2 of 7 sugar free, organic to wider flavors etc. ) but were unable to break into Moth’s market. Sustainable growth of Motto against most of the mushroomed competitors In 1985, Motto understood that its growth needs to be supported by a professional distributor to reach a wider market.