Advertising and news assignment

During the morning news show commercials aired. Surprisingly, it was a variety of commercials, in this time slot. The noted commercials were: four different breakfasts commercials, three different furniture commercials and two celebrity entertainment commercials, which was the only commercial that was aired more once. The following types of commercials were aired only once; attorney?? was office, new car, online college, major department store, buying gold, health advice, and talk show preview. None of the commercials were related to any of the stories covered during the morning show.

Influence of Advertising and News on Society ?? schemas media serves many functions, including circulating news, entertaining members of a society and educating children,?? o (Withers, 2011, p. 1). Understanding the importance of how advertising affects society is essential to the advertiser and media specialist. Usually products of the news media will generate income from the advertisements. Television advertising has a big influence on the decisions and purchases consumers make. So therefore the news media and advertisers working together could prove to be beneficial for the news media, advertising companies, and he consumer. ?? cachet influence of television advertising can be quite profound in helping to change the way we think about the world around us,?? 0 (Withers, 2011, p. 1). Advertisers use two techniques to appeal to their audience, by tapping into the emotions and needs of the viewers. This basic means affect society because the appeals are built upon the psychology of how the images are seen in the mind of the viewers. As it relates to news and advertising, society wants the details and facts of both the products and the reported story.