Case study document on marketing of burj al arab in dubai assignment

AH Ian – sea view restaurant. Finest Arabian hospitality with decor of dramatic gold, red and black; Member of the leading hotels of the world. (seventies hotels 2006)WEAKNESS:; Dubbed is promoted as a tourist destination but is more of a commercial destination which have a great impact on the hotel. The rigid climate and the culture of Dubbed does not help the hotel to stay flexible. ; The major economy of Dubbed is based on oil and gas so the Dubbed government does not stress on hospitality and tourism sector.

OPPORTUNITIES:; Dubbed as slowly developing as a commercial destination which will help the hotel to attract lot of business travelers. ; Dubbed is pressuring more on building lot of theme parks and sports activities which can help the hotel to attract lot of international tourist. THREATS:; Lot of new entrants as Dubbed is developing in to one of the best commercial ties. ; High prices of the accommodations which gives advantage to the other heterosexually ANALYSIS: As Dubbed is one of the biggest developing commercial centers there is a lot of competition in the hotels to attract the tourist.

AH Arab in Dubbed and reviewing the marketing strategies, influence of the culture on the hotel, its position in the market and its competitors. The city of Dubbed is a highly developing commercial centre, with many new hotels coming up with recognized brand names. In order to develop a competitive advantage the hotel should maintain and develop the following points: 1)To emphasis propagating the architectural miracle and there unique suite rooms. 2)To continue implementing high quality of service. 3)To persist in high price and standards strategy. 4)To promote sports events, and Dubbed shopping festival.