Public relations plan proposal assignment

The second stage of research would be identical to the first stage yet take place at the end of the PR campaign, to measure any discernible changes in attitude and perception amongst the public attained by the campaign. Plan proposal To achieve our objective of raising awareness for ADFA amongst female secondary school graduates, we advocate this general strategy: “ Instil an overall positive image for ADFA amongst the relevant publics, establishing ADFA as a part of the evoked set of options for female graduates considering tertiary education. The successful implementation of this strategy would achieve our overarching objective, as we attribute `being within the public’s evoked set’ as meaning they are knowledgeable of ADFA and rate it favourably, thus possessing `positive awareness’. Coherent to the strategy, the key messages we seek to implant within our publics are these: * The Australian Army provides an indiscriminate career path with good prospects for women, void of traditional gender stereotypes. The education and later career provided by AFDA is one of the safest and most profitable options financially. We are considering the following tactics to implement: For the public media model of communication, we wish to draw television and other mediums’ (such as young women’s magazines like Cleo) coverage for our event, “ Miss Defence Force Australia”, a beauty pageant for the women of the Australian Defence Force, judged on not only appearances but also other qualities associated with the Australian Defence Force Academy, such as leadership.

The idea is novel enough to draw attention and also indirectly imparts the message of the type of woman you may aspire to be via attending ADFA. The timing of this event should be two months or more before the deadline for year 12 students’ UAC preferences so the ADF may have time to solidify within the minds of the publics as a viable career option for women. For the events/groups model of communication, we wish to firstly set up information stalls in shopping malls throughout the earlier half of the year where we can directly disseminate in-depth detail about ADFA and it’s opportunities for women.