Marketing myopia – critique assignment

Is this information applicable today? Can this information be extrapolated to include the quick ups and downs of today’s product life cycles? I believe so. Even though the flow of information throughout our world is quicker and more widespread then Levitt may have thought possible, the basic business processes and structures still exist. There is still growth and decay in product lifecycles, albeit with widely varying influences. Though, to current standards, the customer focus he envisions is still not mature. Today, companies embrace entire value networks up and down the production-distribution chain.

The stakeholders that marketers appeal to envelope the natural world as shown by efforts towards sustainable and accountable practices. Levitt provides generalizations in the electronics field about engineers lacking vision. At present, many electronic firms are perceived as some of the most visionary companies in existence. There is also an evolving trend in technology fields that says “ The customer doesn’t know what they want. It is up to the firm to show them and advance expectations” (Duvall, 1995). Apple computer has shown a trend in this direction. This has the nifty side effect of keeping them ahead of the competition.