Business creativity

In latter sections of this report, IBM is going to demonstrate in details how our product will establish a stronger link with its user more than Sony and Kindle, and the reason is because our company has followed and conducted the correct Market Mix (4P’s). Capabilities: Porter has argued that in order to understand the competitor capabilities, it’s important we study their resources and credentials and how they can use it for the development of their business operations.

The aspects of resources may from one industry to another; however, the main elements are financial, geographical, human resource, and general managerial ability. Both Sony and kindle have enormous resources of all above aspects. However, it’s a fact that IBM has the same influence too and particularly in the Asian market. The distinction that IBM will have will be in the product it self, and how it will function in a way that will capture its target audience immediately. That is not mentioning IBM’s creativity when it comes to creating practical solutions forTechnology-Business problems.