Advertising company assignment

Additionally, it has been suggested that one must conduct effective explore before choosing a celebrity to endorse a particular brand and prefer a celebrity whose image corresponds to the particular product that the company plans to endorse (Yeshiva, 2006). The other drawback Of celebrity endorsement is that it is very expensive so the companies with a small budget or whose product is new in market may not be able to afford it Mueller, 2012). Another form of advertising techniques that is being widely used is sponsorship.

Yeshiva (2006) explains that sponsorship has attained significance recently as it is considered as a novice way of communicating with the viewers and eases to provide the background of a product. According to Fill (2002) sponsorship is basically a joint favorable business arrangement with defined outcomes among two or more parties. In last 10 years there has been a 12% increase in Sponsorship globally (Hackled, 2005). Previously sponsorship was considered as a public relation component since t supported the main stream advertising and it was not as clear as advertising (Hackled, 201 0).