The company processes lots data about their sales

(B) How would you leverage the given RFID data that retailer gathers to support the company in the decision making? Use examples, to explain your answer. (8 Marks)

(C) What additional internal (i.e. owned by the retailer) and external (i.e. third party) data sources would you exploit to assist the retailer in creating more value for its customers and how? Use examples, to explain your answer. (7 Marks) PLEASE ANSWER ALL THE QUESTIONS B