The company was founded new south wales

Big W will use the direct marketing medium so that with the help of this medium they could reach the mass audience and aware of the products which are with the company and the audience will also get information about the attributes/ benefits which are associated with the products. The company incorporates this medium so that they could push the customers for purchasing the product by either creating the need or the interest in the product. There are many characteristics which are associated with the direct marketing and one of the reasons behind why the company uses these media as they are efficient in generating the immediate response, helps in creating the lasting relationship with the customer and removes the intermediary, so that the message could be conveyed loud & clear.

Q. Will you include sales promotion as a medium in your assignment?

Q. Which function will you select for your assignment?

The main basic function of the advertisement is to deliver the message to the targeted audience so that they could learn about the uniqueness and attributes of about the products which are sold by the Big W so that they could attract the customer for purchasing the product which is important for the business in order to stimulate the sale, it can be said that the main function which they company take into consideration and put a lot of emphases is ‘Reminding’, so that through this function it can keep the company names always fresh in the minds of their targeted audience and which will influence the buying behavior of the consumer so that they could switch the brand as with the function it will constantly remind the customer that our brand is more favorable compared to the competitors and our products are better than the products which are offered by the competitors.

WEEK-4

Q Which strategy will you select for your assignment?