Kudler fine foods marketing focus assignment

A marketing financial plan has been established to support new initiatives, marketing communications, and marketing research expenditures vital to the success of their strategic objective. Though, the organization is in process of developing a system to track the customer purchase behavior because the surveys inducted in 2007 show the customer dissatisfaction and working toward improving the customer satisfaction (Cuddle Fine Food’s 2008). The Marketing Mix used by the company is to vend goods and services to their customers are: product, price, place, and promotion.

They started frequent purchase program that will give them helpful information on customer purchase patterns. The promotions such as the frequent purchaser and the cooking classes are designed to be self-funding. The store offers value added services rather than discounts to its customers (Cuddle Fine Foods, Sales and Marketing: Sales Plan, p. 1). The stores are focusing on improving the existing locations. Therefore, its seeing new methods to increase the business.