Viral marketing assignment

Soon people were sending Scope kisses all over the world, and we observed a measurable increase in brand awareness and purchase intent among our target market. ” Some viral marketing strategies work better than others, and few works as well as the simple Hotmail. com strategy. In order to be successful, there are a number of points to consider. You should make sure to create a message that is both compelling enough to spread but that also firmly supports a brand’s values and objectives. Targeting the right audience is also important.

For example, if your sales message is intended for grocery shoppers in the UK, what do you care if it’s seen by over a million college kids in the United States? You shouldn’t try to release a viral mechanism that isn’t entirely associated with your brand. Viewers might think the mechanism is interesting but if can’t remember its association with its brand, it won’t lead to the increase in brand awareness and sales. It is also crucial to get the product and/or your website right in the first place.