P&o cruises marketing concepts assignment

An important part of marketing is the exchange, transactions and relationships sector. In large regards to how a company builds a profitable relationship with its customers, it weighs heavily on this segment. The exchange process is the act of obtaining a profit for the company in return for the service and experience the company offers. In P Cruiser’s case, it is the exchange of a luxurious holiday for a set amount of money. The success of the exchange depends widely on the transaction process.

The transaction Is the marketing unit of measurement and involves the payment for the experiences offered by P&O Cruises companies and the like, depend on strong relationships with their consumers in order to succeed and create a healthy business. In maintaining and building a well- established relationship between P&O Cruises and the consumer, a strong positive relationship will result and a positive reputation will be created in favor of the company. In creating a long-term relationship, both sides will appreciate what is being offered.