The following are the few steps marketing plan

Your presentation will be assessed through applications of theory, and creativity. Application of theory is being assessed through the development of a sound strategies and justification of developed strategies. Creativity will be measured based on how innovative the product idea is and how innovative marketing strategies are aligned with product and target market characteristics.

You are required to cover the flowing components for the presentation:

Demonstrate how relevant micro- and macro-environmental forces might impact on the demand potential for the new product.
Give an outline of the marketing strategies (4Ps: Product, Promotion, Price, Place/distribution) to be implemented for the new product in achieving your marketing objective(s).

In the event that a group member does not submit their contribution, you are still expected to submit the complete project on the due date and it will be marked accordingly. No extensions will be granted because of problems between group members.

Note: If you are having issues in working collegially as a group, please contact your tutor. Advising them of group issues as you hand your report in is not an ideal

A table with explanations and more information references (hyperlinks) for the "fields": Vision statement and Goals/objectives.
Question	Explanation	Our strategy
Vision statement	The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are. To keep it brief you may prefer to use dot points in your summary.
Goals/objectives	What are your short and long term goals? What activities will you undertake to meet them?

A table with explanations (and empty cells labelled 'more information') for the fields: S.W.O.T. analysis table and S.W.O.T. activity sheet.
Question	Explanation	Our strategy
S.W.O.T. analysis table	List each of your businesses Strengths.
S.W.O.T. activity sheet	List each of your businesses Weaknesses.
S.W.O.T. activity sheet	List each of your businesses opportunities.
S.W.O.T. activity sheet	List each of your businesses threats.

Your competitors:

Students need to do a quick research online to find information on their competitors.