Problems and strategies in services marketing assignment

Figure 1 presents a summary of the references documenting these differences. The fundamental difference universally cited by authors (e. G. , Battens 1977; Berry 1980; Lovelace 1981; Earthmen 1966, 1974; Choctaws AAA) is intangibility. Because services are performances, rather than objects, they cannot be seen, felt, tasted, or touched in the same manner in which goods can be sensed. Intangibility, according to Battens (1979) is the critical goods-services distinction from which all other differences emerge.