Pob marketing sba assignment

Of all the aspects of the marketing mix, price is the one which creates sales revenue, all the others are cost. The price of a product is clearly the determinant of the value of sales made. Researching consumer’s opinions could also help us in setting a price range as hey could indicate how much they value what they’re looking for and what they would pay. Due to similar companies exporting into my country NBC will have to make sure that our pricing strategy will suit the consumers.

Competitors There are 5 supermarkets that sell the same product. The pie chart below shows the market population held by these cereal manufacturers. Substitute Substitutes are a threat to any company. FPC is going to present discounts to regular customers. This will most likely make customers choose our products over the competition. Sales forecast The table below shows a sales forecast for FPC products.