Reebok easy tone assignment

Think about the last time you walked on a soft sandy beach, it was hard to keep your balance and you had to move around quite a bit to keep your balance. Reebok has developed their own proprietary technology to take advantage of the benefits of instability training here with this shoe. The Easytone features built in balance pods near the top of the sole and heel to give you a natural instability as you walk. This forces you to use all the muscles in your legs and abdomen and forces them to use more energy and to tone.

Reebok has put these shoes to the test of university studies and found that people who regularly wear these shoes will improve their muscle tone. The Reebok Easytone features a mesh and leather smooth fit textile lining, an insole with speacilized cushioning, a midsole that contains their special DMX Max design, and a rubber traction outer sole. They offer this shoe in several different design groups including the Reiinspire, Flip, Go Outside, and some Custom Designs. The Reiinspire is your classic tennis shoe and comes in four basic color designs.

The industry is currently experiencing hyper competition , led by six main firms ??? Nike, Reebok, Adidas, Fila, Converse, and New Balance , with nearly $7 billion in revenues domestically. Nike is the industry leader, with a 47% market share, followed by Reebok, a distant second at 16%. This category is facing decreasing demand and the rising popularity of alternative footwear, resulting in more pressure than ever before to achieve high gross margins through effective global sourcing practices. Marketing strategy Reebok, as the second leading manufacturer of footwear, has domestic revenues of $1. 28 billion and a market share of 16%.

They utilize a 100% outsourcing strategy and manufacture their products throughout Asia. They have created and implemented their own code of conduct for manufactures to follow, but have less infrastructure than other competitors like Nike, new balance, converse etc. across the globe to enforce it. They are facing scrutiny in regards to wage, overtime, and air quality issues are working to address these issues. However, their strength, the creation and distribution of a global brand, is allowed to foster under this manufacturing strategy, as they focus on their core competencies, and outsource their production.

The economic and business environment of India recovered in these two years. Such situations positively affect the imports, consumer spending and retail sales of clothing especially for high-end fashion items. This research targets to know the response of people towards Reebok shoes and much emphasis is laid on response of people towards newly launched Reebok easy tone shoes. Market segment Shoes market in India is diversified. Generally speaking, it could be divided into 2 segments. One is the upmarket / high-end / brand name shoes involved in high price bracket.

These are usually high quality shoes, majority being manufactured in India itself or imported from Europe, e. g. Italy. For the upmarket group, they are the trendiest shoes and the shoes are usually made of high-quality materials, with more sophisticated product design, quality workmanship and are therefore more durable. With growing economy, Brand names influence Indian consumers from all walks of life. They are fascinated by brands, and many of them are even spending majority of their earnings on high-priced designer labels. Another segment is the local products.

Why Toning Sneakers? Toning sneakers are not meant to replace daily exercise or make you magically slim, but they can be a healthy option when you need a toning solution that requires less work. When swapped with leg toning sandals on your “ time off,” you’ll never need to wear a pair of regular sneakers and sandals again! Advantages of Easy Tones Many people are curious about Easy Tone sneakers, and checking out reviews, commentary, and claims on these popular toning shoes can help you decide if they are right for you.

Possible advantages of the shoes may include increased speed, motivation, and reduction in leg problems. ??? Reebok Easy Tones help wearers move their feet forward, enabling forward momentum and drive to finish longer runs faster. ??? Easy Tones effects of the shoes’ muscle-stimulating shape may be noticed immediately, particularly for those who are not very athletic. ??? There is a possibility of reduction in leg vein problems and cellulite with extended use of these and other leg toning shoes. ??? The curved shape of leg toning shoes is a call to action, and will compel the wearer to move her feet. It may be difficult to balance in your shoes the first time you wear them, but that’s part of the exercise routine. ??? Keep in mind that not all leg toning sneakers were made the same. Some of them were designed for walking, others for running, and others for casual wear (as in flip flops, sandals, and ballerina slipper styles). Reebok, also is curious and worried about its competitors, who also have the shoes on same basics. MBT and skechers shape ups are better than easy tone..?? Research done on this reveal following facts. How Skechers Shape Ups and Reebok EasyTones work:

Jan Schroeder her thoughts on the effectiveness of toning shoes, but she says the jury is still out. Toning shoes have released their own studies, though. Reebok claims that “ women could generate up to 28% more butt muscle activation” by wearing Reebok EasyTones (compared to an ordinary gym shoe). But Dr. Schroeder isn’t convinced. She says that because Reebok’s research only required participants to walk 500 steps, she feels their findings aren’t strong enough to draw solid conclusions. Skechers makes similar claims about Shape Ups, citing that in a clinical trial, women “ lost an average of 3. 5 pounds” over six weeks. But according to Dr. Schroeder, until more published research is released, it’s difficult to confirm the fitness benefits of toning shoes. Dr. Benno Nigg at the University of Calgary is conducting some of that much-needed research and has found that Skechers Shape Ups and Reebok Easy Tones do stimulate your muscles! But how much they tone is up for debate. According to Dr. Nigg, “ Muscle toning is not defined in scientific terms. ” Instead, he studied how the Skechers Shape Ups and Reebok EasyTones activated muscles and moved the wearer’s center of pressure.

The results? Dr. Nigg found that the center of pressure moved more for Reebok Easy Tones than for Skechers Shape Ups. What does that mean for you? On average, Easy Tones created more instability than Skechers, which could mean more toning for you. Price (This Will Surprise You) This is a biggie for most people who just do not have a lot of money to spend on shoes ??? especially a pair that really doesn’t translate well across different settings (Easy tone and Shape-Ups are not great office or formal footwear). The obvious winner here is Easy tone. Or is it?

They appeal to busy women who have not got the time for a dedicated gym session, and offer more of a workout without the effort. The key to the extra toning lies in the soles of the shoes, which feature instability pods using the principles of the balance ball. Located in the major weight bearing areas of the foot; the ball, heel and toes, they create micro instabilities which caused the body to be put off balance slightly. As with a balance ball, the muscles of the legs have to work harder to correct the imbalance, adding more toning value with an increased level of muscle activity generated.

Independent studies have demonstrated that Reebok Easytone Shoes will increase valuable toning exercise to the buttocks by a further 28%, with the hamstrings and calved receiving an 11% boost. Whilst perfectly toned legs and taut bottoms will certainly highlight the benefits of the Reebok Easytone shoes, putting the body off balance on every step could well cause foot and ankle problems. Reebok have countered this by adding extra stability to the shoe to prevent injury. The shoes feature a rigid medial post which prevents torque, which is increased by the pods on the soles.

Is there a risk of injury? Due to the instability of the balance pods, Reedbok suggest that EasyTones are unsuitable for activities with unplanned side-to-side movement or any lateral-movement-sports such as tennis or basketball. But any other activities should be fine. It’s always recommeneded that you check with your physician before embarking on any exercise program. How long do I need to walk in my EasyTone trainers? Because Reebok EasyTone trainers improve the exercise you get with every step, the more steps you take, the greater the benefit you’ll feel from the extra workout while you walk.

How do Reebok EasyTone trainers compare to traditional trainers? Reebok EasyTone has been measured to be up to three times softer than conventional Reebok trainers, which explains why everyone finds them so comfortable to wear. Not only the fitness trainers and experts were made to undergo this test, general audience was also asked to try Reebok easy tone and later on they were given a questionnaire to give their response. Following report was generated through findings were made through trial. For all the primary data collected, following questionnaire was used. 1)Your name )What is your age group? O Under 18 ? 18-24 ? 25-35 ? 36-50 ? 50+ 3) Are you a fitness freak ? ? Yes ? NO ? I do workout some times. 4)If yes, how often do you hit a fitness centre per week? ? Daily ? 5 times a week ? 3 times a week 5)Do you use Reebok gym gear while working out ? ? Always ? Sometimes ? Not actually 6)Have you heard about fitness shoes available in the market these days? ? Yes ? No ? What is that ? 7)If Yes, which of the following are known to you ? ? Reebok easy tone ? skechers shape ups O MBT ? New balance fit flop 8)Do you own a pair of fitness shoes? Yes ? No ? I would like to. 9)If yes, which one do you have? ? Skechers shape ups ? MBT ? New balance fit flops 10) You wear fitness shoes because ? You love to be in shape. ? Because your friend also own a pair of them. ? Its in the trend these days. 11)Would you like to try newly launched Reebok Easy tone? ? Yes ? No O May be 12)Do you think these fitness shoes actually work ? ? Yes, they are fantastic. ? Its just marketing technique. ? I am not sure. 13) If you are satisfied with fitness shoes, do you think Easy tone is better than its competitors ? yes ? No ? Haven’t tried Easy tone 14)If asked to switch your fitness shoes with easy tone, you would do that because… ? Easy tone is much more effective. ? Because its cheaper in price. ? Because its more trendy than other shoes. 15)Do you think Easy tone can be wore for activities other than gym activities? ? Yes ? No ? No comment 16)Are you overall satisfied with price and features of Easy tone ? ? Yes ? No ? May be 17) Would you be looking for some more fitness stuff from Reebok? ? Yes , they always surprise me with their innovations. ? No ? May be. 8)Would you advice anyone to buy easy tone? ? Definitely ? Probably ? Not sure Out of all the responses which were received, an analysis was done and following report was extracted out of that. Reebok Easytone Reviews It’s a little too early to tell if Reebok EasyTone shoes are up to the task of toning Indian legs. So over the pond to the States I virtually went to see how British women have been finding the comfort and toning properties of these babies. Asking women how their butt was doing and whether they were happy paying $100 may not get me very far.