Marketing analysis of telecom industry in pakistan assignment

Due to the decline in growth rate now the war is on capturing high share by the companies in the industry. The companies are working hard by providing value added services to satisfy their current customer and attract other networks customer to be part of them. Today the switching cost of consumer is very owe, so the companies must full fill the demands otherwise they will lose their market share. This indication causes harsh competitors and competition certainly interested the industry and raised possibility that it might grow for short time.

Today 6 companies are working in Telecommunication Industry, which are: Mobility, Boone, because they were the first cellular service provider to operate in 100% GSM technology. They have the largest market share of 30%. Telethon takes the second place with market share of 22% followed by the Boone who has market share of 21. 3%. Ward has market share of 19%. The last comer china base company Gong holds 6. 7% market share and Inspiration holds Just 1% of market share. Primary Research: We have conducted a primary research in our University for gaining information about the current market share and satisfaction of customers.

There are six cellular and mobile service providers working in industry. The strong player is Mobility who holds the market. Mobility was the first GSM cellular service provider in the country that’s why enjoying large market share followed by Telethon, Boone, Ward, Gong and Inspiration. There is a harsh rivalry between Mobility and Boone. They are fighting each other to dominate the industry, but Mobility has experience which is key for them to hold their domination. Telethon and Ward are also competing, they are also successful to adjust themselves in the Industry.

Gong the last comer in Industry did Just enough to capture market share in this hard competition. Inspiration has gone out of competition and might end their operation in near future. (9) Personal Recommendation The recent growth rate of telecoms industry is very much concerning for the marketers and companies working in Industry. The industry still can growth and cover up its position in the market because opportunities are available for it. As we hint so the threat of substitute is not a concern because the Industry has built his Image and it has very vast scope.