The advertising market assignment

Many companies argue that it is the parents job that to control their child’s media intake. As nice as it would be to think that advertisements are simply helping us in our purchasing decisions, this is not true. Even more frightening is the fact he children believe this is the intent (Culvert, P. 214). The greatest good for the greatest number is called for by the Utility standard of ethical reasoning. Some researchers of advertising have a devilish way of disguising their intents.

There is a girl’s intelligence agency across the country that is utilized to test out products on younger female audiences. Although the kids recognized it was a “ party for [them] and marketing for the company,” they are entirely unaware the cruel nature they are taught when they exploit their friends to acquire useful data for the company (Consuming Kids). Companies disguise their intent as doing “ good” for a large number of girls to explore self-interests of the company. This is where corporations decision making lies faulty in regards to this theory.