The major determinant the value the products they purchase

Entrepreneurial (Research Plan Project)

1.Introduction:

Social factors plays an import role in jewellery markets. The investors has always been prefers precious metals such as gold and diamonds. Instead of making deposits in banks at lower interest rates the consumers started investing in metals and jewellery because they considered it as safe investment venture as compared to other investment groups.. This change of behaviour effects the jewellery market because of more jewellery business came in to market with support of new investors.

2. Technological Factors :

1.Income

2.Age:

Age is another demographic variable which impacts businesses. Some ornaments are more likely to appeal to certain age groups. Younger people under 35 are often the first consumers to purchase jewellery items.

3.Geographic Region:

Jewellery industry is also exposed to the economic issue which is the primary issue which oscillates the markets for consumers. This drastic changes are results universal economic circumstances, rising costs of precious metals especially gold and silver.

E) Environmental Factors:

G) Human Resources:

Human resource plays a vital role in the development of business. The skilled and intellectual persons will be hired by the HR department. If they went wrong with the strategic planning it effects the management of employees as well as the product and growth of the business, because in jewellery business the future and outstanding will depends on the skilled and hard-working employees. So its one of the major issue which effects the business with human resources.

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http://www.freepatentsonline.com/article/Journal-Academy-Business-Economics/312015210.html