Ipl marketing assignment

The masses who make up the vast majority of the crowd at a stadium should be encouraged to buy more than one ticket at a time for a free franchise fan t-shirt. While the free merchandise is tempting, it will also increase the number of people wearing team colors on game day, creating a sense of loyalty with the team. Another factor that works against the PILL is the timing of the matches. The pm and pm slots do not help the office-going audience.

Moving the games to pm and pm, and ensuring that they end on time will bring more peculator to the game. Until the PILL began, April was a month for big movie releases. Marketing for the PILL can also involve attracting the movie-going public to the game. This can be done by either showcasing the three-hour game as an alternate entertainment experience at the stadium or by having live screenings of matches in theatres. The experience of watching players on the big screen in a stadium-like atmosphere at a low cost is an attractive prospect.

Some of these strategies include creating online traffic through blob published by PILL franchise owner and Plywood megastar Shah Rush Khan, hiring international cheerleaders, organizing talent shows across the country and telecasting maximum advertisements during matches on prime time during evenings. For instance, Delhi Daredevils owner Relegate, an investment firm has invested RSI. 40 million annually in branding and marketing its team (Website, Spoilsports). Its marketing strategies include selling merchandise such as the players’ Jerseys.

The tournament’s official advertising and marketing strategies are planned and executed by Googol and Matter, world’s premier advertising firm. With television, radio, print and outdoor advertisements like the “ Cricket aka Karamazov”, the creators have managed to generate more hype and a loyal fan base. Sponsorship from some of the world’s most popular brands such as Nooks, Tag Here, The Telegraph and Belmont has also managed to create an advertising blitzkrieg. For instance, Nooks has followed a 360-degree approach with a Judicious mix of print, electronic and chital media.

However after witnessing the auctions for the past 7 hours one can easily say that the future of PILL is indeed bright. Indian Premier League 2011 auction held at Bangor on 08 the January 2011 saw 350 of the biggest superstars of cricket go under the hammer. So is PILL really on top of the mind of these big corporate or is it Just an entertainment package for them. After following the auctions closely we can say that it pretty well meant business for them and they all had clear strategies in place which we plan to analyze.

To start off the franchisees had $75 Mn at their disposal to be spent at the auction. The PILL financial have always involved huge sums of money longtime the glamour and glitz. So now let’s try to analyze how the franchisees went about bidding process. The first shocker came when the first player went in for auction. Yes right, Augusta Gambler was bought by Kola Knight Riders for an astonishing $2. 4 Mn. Agreed that he is a good player but the price simply surprised many. But in the hindsight we can say that Gambler is being considered for a leadership role and won’t be surprised if he leads KIRK in PILL 4.

Iambi had a good strategy in place and they went all out for Riot Sahara whom they had missed last time around. It would be great to see how Denatured will manage Symons and Hartmann now. Punjab in the morning session were completely out of sync with the proceedings but made some aggressive moves in the afternoon session and at one point of time they almost had a fight with the Mall’s over Thwart. Pun did a good Job and have a balanced side with a good mix of Indian and reign players.