The marketing concept assignment

The Product Concept: The “ product concept” prevailed from the time of the industrial revolution until the early sass’s. The production concepts was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a apply of low-cost products would in and of itself create the demand for the products. Toyota is an example of a company, which uses the Product Concept. The cars manufactured by Toyota are of supreme quality, which also yield an overall good performance. They do not compromise on the seating comfort and luxury in the car.

At the same time, they manage to give a good mileage, which is a necessity in the Indian market. Although their prices are slightly higher compared to other competitors such as Hounded, Marti Suzuki and Honda, Toyota is still a primary choice for many of the middle class families. Some of the high selling cars of Toyota in India include Innovate, Altos and Fortune. The highest selling Toyota car around the world is the Pries which is a hybrid car made to save fuel. This car can be charged and is very efficient at the same time.