Cause related marketing assignment

As the examples above indicate Corporations in turn gain an image of social conscientious ness, and build a trust base with consumers. Recent surveys completed in the UK indicate that 81% of consumers polled agree that when price and quality are equal, they are more likely to buy a product associated with a cause, 86% of consumers agree that they have a more positive image of the company if they see it doing something positive (About Cause related Marketing).