Clean edge razors – marketing case study assignment

Clean Edge, in comparison to Paramount’s existing products, and in comparison to most competitor products, offers significant product differentiation by way of superior technology. Premium-pricing, skim pricing or plus-one pricing strategies are often encouraged during the early stages of a product life-cycle and particularly in-cases where the product offers a superior technology to competitors. Clean Edge appears to have this advantage. 4. Exhibit 5 indicates significant growth in higher-end products such as Vitric Master, Naiv and Tempest.

Paramount, as an overall market leader with a good reputation, will be able to successfully capture significant market share in this growing segment. A closer analysis of Benet and Klein and Prince figures for 2008-2010 indicate that consumers may be moving from the moderate market segment towards the premium markets. Paramount should take advantage of this trend now. 5. The Steering Committee is “ looking to curb excessive marketing expenses in all product categories”.