Assessing the marketing mix of a selected day care center assignment

As the study focuses on the marketing aspects of the involved companies, it is important and an obvious choice to rely on the ups model. Elements of the marketing mix are often referred to as the “ Four AS,” a phrase used since the sass’s. Product – it is a tangible or an intangible service that is mass products are service-based like school industries, tourism industries, or codes-based products like cellular phones and credits. A less obvious but ubiquitous mass produced service is a computer operating system. Teaching also need to be taken onto consideration.

Every product is subject to a life-cycle including a growth phase followed by an eventual period of decline as the product approaches market saturation. To retain its competitiveness in the market, product differentiation is required and is one of the strategies to differentiate a product from its competitors. Price – the price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores offer the same product. Promotion – represents all of the communications that a marketer may use in the racetrack.

To the future researchers, researchers undertaking similar studies can utilize the outcome since it can be used as part of the literature and studies review. Other researchers can also make use of the methodology in the undertaking of their own research work. To us, the researchers, being familiar with this industry and having the knowledge to manage a day care center, this study is a clear choice to further expand the horizons of the researchers. This information can someday help the researchers have an understanding day care business, perchance that the researchers would venture in a child care industry.

In addition to what has been mentioned, this also offers a rarity of Job opportunities in different levels, from skilled employees to managerial positions, which many are not aware of. Scope and Delimitation This study covers selected day care centers in Metro Manila. The said day care centers are as follows: Manila Day Care Center, Kids Place Child Development Center and Discoverable Day Care Center. As to the group of respondents of this study, we have the decided to employ the parents and guardians who live around the area. Definition of Terms 1. Product – something that is sold as commodity which can be a product or service 2.