European advertising vs. american advertising assignment

The approach that American marketing companies have used is effective by saying ‘ If you don’t’ wear your settable, then you will be forced by law to pay a fine’. Similarly compared to the American commercial is the European commercials motto, “ Heaven Can Wait’, is an emotional grasp on going your life over not wearing your settable. Although the two are trying to deliver the same idea, the European method seems to make a gentler or softer appeal to the viewer by incorporating emotion and reality into the grand scheme.

The emotion, fear, is incorporated into this commercial and motivates the audience to action. We as viewers can see how both American and European advertising is very successful; it is hard not to view one as more effective. Another aspect of advertising that can differentiate the t-van. ro cultures is the aesthetics of line and color. For instance, the simple crisp lines of the Mike logo, demonstrates an iconic swoosh and flat one dimensional color paired with the logo “ Just do it,” that subconsciously stays in your mind and makes you feel like you can be an athlete yourself.