The target design the visual communicate data

Background
Visualisation software, such as Tableau and Power B.I, implement visualisation principles in the default creation of visuals. The defaults used in these programs are generic and have cultural and context biases that are typically not useful in the specific application of your visuals. For example, if you are designing a visual targeted towards an environmental group, the program visual defaults need to be changed to suit a “green” focus.

Altering visualisation requires knowledge of visualisation principles and theories which you will need to apply. Additional to changing the default appearance of a visualisation, is the target design of the visual to communicate data. The formal planning process to be applied is the What, Why, How framework Visuals resulting from a formal planning process are more effective at communicating a message from the data to a specific audience.

Work-based skills

This assessment relates to the following work-based skills:
1. Understand the principles and theory of visualisation design that underpins visualisation software packages
2. Target designing visualisations towards a target audience through effective planning
3. Communicate visualisation concepts in a written format

Assessment Tasks

How
5. Choose a suitable visualisation. Discuss your visualisation choice.

6. Apply visualisation choices to improve the design aesthetics. Discuss any visualisation choices for aesthetics.

Assessment submission:

Include the following in your submission

Marking Criteria and Rubric: MA5830 Assessment 2