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The importance of marketing processes and product assignment

McCormick failed to build on innovative product practices. Even though, he used many different techniques of product quality; sending instructions to assemble the reaper for the customer or a money back warranty, on-going product innovation was not his trench and this was caused by the lack of improvements to the product allowing the product to grow and adapt with the changes in demand over time. Many could argue that it was a combination of product innovation and marketing innovation that got McCormick to the top of his industry.

However, the root of McCormick success was in his innovative marketing techniques. From the beginning, McCormick was ready to improve his father’s rather diminished reaper invention. With his product at the top of the charts, he had to get farmers everywhere to use his reaper rather than competitor’s imitations. From the sass’s to the sass’s product shipment was done through the canal system, but McCormick received a major break when he began to use the railroad system in the mid-west. McCormick was not the first to build a mechanical reaper. But as the first to embrace the vast markets of the emerging American Midwest, he built a company that changed agriculture forever. ” This statement is the best explanation to McCormick success through his marketing skills. Without his discovery of the mid-west railroad system to ship his products at more affordable costs, we may have never heard of Cyrus McCormick. Marketing was not only the aid to McCormick success; it is what ultimately made him successful.

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