Public relations: what is environmental scanning? assignment

F-NO is the most innovative bank at the moment. They used various scenarios to illustrate and adapt to their clientele and staff needs. 22. 2 Environmental scanning types An effective environmental scanning program should enable decision makers to understand current and potential changes taking place in the institutions’ external environments. Scanning provides strategic intelligence useful in determining organizational strategies. There are three different types of environmental scanning namely: Scanning for forecasting

Environmental scanning creates the basis upon which forecasts can be done. Scanning brings about information to the foreground from where future scenarios can be created. There are some specific outcomes for which management is likely to see forecasts. This will include future revenues, new technological breakthroughs and issues. Revenue forecasting indicates future revenues. The way in which revenue forecasting is conducted is by looking at past revenue figures. This information will be accompanied by various other questions like: A) What revenue patterns has FAN experienced in the past?

Office will be that it will not be in a position to fulfill its postal delivery obligations. Extended disruption could result In a significant backlog at all collection points across the country. Disruptions would have the most detrimental effect during peak periods of the year, such as Easter and Christmas. There is also a possibility of violence and sabotage by disgruntled workers. 6 A crisis management team First and foremost, it is important to identify the key individuals within the organization who will be part of this core team. Depending on the degree of a crisis, the team will consist Of senior employees that are in a session to take important decisions.

The team will comprise of the following people: Crisis manager: The Post Office COO holds the function of crisis manager. Their key responsibilities are communication with senior management, and coordination during the crisis. Emergency services co-ordinate: This functional, fulfilled by the company’s head of Facilities, will be the primary contact point and co-ordinate of all emergency personnel and law enforcement. A labor relations official: The head of HER will fulfill this function, acting as the liaison between the company and all labor unions. Information officer: The head of Company Secretariat will be the information officer, responsible for documenting the events and to keep the crisis management team up to date.