Marketing mix finagle a bagel assignment

Customers can place orders on the firm’s website. The abovementioned demonstrates that more than retail stores the company has a strong commitment to making their products available at convenient location for their customers. Having the product availability in the desired quantity to as many target market customers is the most important factor of the distribution variable. Promotion Variable: Finagle a Bagel has promotion and advertisement methods with the intent to drive in new customers and increase the awareness of the firm in the market. These campaigns are aggressive but yet they are spontaneous.

The intention of the marketing department is that the first time consumers have a memorable experience. 2. Identify which forces from the marketing environment impact Finagle a Bagel. The forces that impact any business are competitors, new entrants, bustiest, suppliers, and customers. The economic forces may threat the strategies that the firm has implemented. The recession has affected the disposable income and the discretionary income that individuals have after the expenditures. The willingness to spend is affected by the economic conditions of the consumer.

This action helps to reduce bureaucracy and favor the company with particular positions that these may have. It is unclear to me if Finagle a Bagel is a reactive a proactive firm Legal and Regulatory Forces: These are the political, legal, and regulatory forces of the marketing environment and they are intrinsically inter-related. Regulatory forces like for example The Public Health and Safety Department which helps restaurant owners follow standards that ill guarantee clean and safe food and environs for its consumers. The Public Health Commission ensures that regulations are met and those in violations are sanctioned.

Finagle a Bagel has to ascertain that it is in compliance with laws and guidelines so that consumers continue to trust the brand. I Affected Decision Area I Coverage I General I I Target Market I I Product I I Promotion I unfair competition, restraint of trade, environmental I discrimination, online registration, privacy I product safety, labeling, intellectual property, warranties I deceptive and misleading claims, advertising to children, eliminating, email spam I I Distribution exclusive dealerships, transportation safety I tying contracts, I Pricing I price discrimination, predatory pricing, consumer credit purchasing www. Nonwhites. Com Technological Forces: Technology forces are the application of knowledge and tools to solve problems and perform task more efficiently. (Foundations of Marketing) The Dynamics of technology threaten the way businesses are structured. To be able to comply with the market needs organizations must implement new technologies. This action is followed by the continuous development of superior knowledge, skills, and experience within the workforce. Finagle a Bagel has to supply over 350 wholesalers a year in additional to serving about 2000 customers a day.