They can help create more cohesive team and avoid conflict

National culture is a relevant and important concept in the context of international management. When managers are working in a global virtual team, it is important for them to be aware of the cultural differences of the team members. This includes understanding the motivation, communication, negotiation, and decision-making styles of different cultures. By understanding these cultural differences, managers can better support their team members in the international environment. One of the most important aspects of culture that managers need to be aware of is the way that different cultures view motivation. In some cultures, employees are motivated by the need to belong to a group and to feel like they are contributing to a larger goal. In other cultures, employees are motivated by the need for achievement and individual recognition. Managers need to be aware of these cultural differences in order to create a motivating work environment for their team members. Cultural differences in communication can also cause problems in the global virtual team environment. In some cultures, it is considered rude to speak directly to someone who is in a position of authority. In other cultures, it is considered rude not to speak directly to someone who is in a position of authority. Managers need to be aware of these cultural differences in order to effectively communicate with their team members. Cultural differences in negotiation can also cause problems in the global virtual team environment. In some cultures, it is considered impolite to negotiate. In other cultures, it is considered impolite not to negotiate. Managers need to be aware of these cultural differences in order to effectively negotiate with their team members. Cultural differences in decision-making can also cause problems in the global virtual team environment. In some cultures, it is considered important to make decisions quickly. In other cultures, it is considered important to take the time to gather all the relevant information before deciding. Managers need to be aware of these cultural differences in order to make effective decisions with their team members. By understanding the relevance and importance of national culture in the context of international management, managers can better support their team members in the global virtual team environment. By understanding the motivation, communication, negotiation, and decision-making styles of different cultures, managers can create a more effective and productive work environment for their team members.