Marketing on armani pestle assignment

These statistics can be seen as both good and bad for the I-J aftershave market due to the fact that right now the demographic is optimal for success within this market with less teenagers and more older people it stands to reason there will be more of Armin’s target demographic in the I-J however if statistics follow in the fashion they re at the moment it could mean more of the senior generation who tend not to purchase as many aftershave products due to not being as image conscious.

Technological: With relation to the I-J aftershave market and technology this does not really apply except in terms of production. Armin’s production is already very automated due to the cost-saving benefits this boasts if new technology does arise Airman should be in a strong position to upgrade to this due to their spending and borrowing power. Legal: This ties in with political factors and has been touched upon.