Using perceptual maps in marketing assignment

The only error I had in my marketing plan was pricing the bike too high. The $17, 000 to $19, 000 range is too high for younger customers. I was accurate, however, in choosing to promote through Hollywood films, distributing via the internet, and offering financial services. Situation three instructs students to interpret market research findings to plot the brand attributes of Cruiser Thorr on a perceptual map and choose the attributes that are relevant to RRoth and use the findings to create RRoth’s perceptual map.

I correctly interpreted the research data for most of the parameter of the Cruiser Thorr. I misinterpreted the Service Offerings parameter. According to the research, Service Offerings were not sufficient or were unsatisfactory prior to our offering a range of services including dealer training, financial services, and customization options. A higher level of seven would have been more appropriate. Regarding the parameters for RRoth, I correctly chose to map Price and Cool.