Timeline for developing the mobile application
Table of Contents
Segmentation based on their age 5
Introduction
Product description and the features
According to the demographics which clearly indicates that baby boomers are in the retirement stage, which implies that this generation we’ll have more purchasing power as well as time compared to any other generation. However, finding an appropriate activity that is specifically created for this generation could be difficult. therefore, to mitigate this problem the whoopie app was created that helps the generation and finding the amazing local adventure wherever they are across the globe. this app is very convenient easy to use and could be of great help when planning for an awesome weekend all when planning a backpacking trip abroad. through this app, they can also find local sports as well as they could read inspirational travel stories, tips, and other traveler's experiences (Lamb et al., 2015). Through this application we want to offer them a travel guide that could easily fit into their pockets, basically, we want to be a virtual adventure travel agent for them.
They will be provided with a facility where they could save their favorite adventures which could help them in planning out their weekends or a trip.
They can share photos from their trip
Value proposition
Target Market
Market segmentation
Segmentation based on their age
Recent studies have shown that the seniors find themselves a decade younger than their age and see their subjective age different from their actual age. For example, an elder of the age of 80 years may feel he is of the age 70 years and this difference may be larger in some cases where the elders feel even 15 years or 20 years younger. hence they look for the products and services which may see them younger of their age and provides them the feeling of been engaged and feel younger.
Segmentation based on Gender
It has been found that women are more actively involved than the males and would engage more than men for any activities be it travel or recreational or leisure activities. The older women have more urge to socialize and communicate with people of their age or younger and have more preferences for attending the various social events and festivals and also involved themselves in various cultural and heritage events. Older men also preferred themselves to be engaged in recreational or leisure activities outdoor which may include sports activities like playing golf or fishing. The women preferred to be more socialized and active in their day to day life.
Segmentation based on Education
Segmentation based on health
Marketing mix
Product
Place
Price
The end users can download the app for free for which the revenue comes from in-app advertisements or in-app purchases or the app can be sold for a time subscription. Wherein the free apps can provide the users with limited usage or features, the add ons purchases in terms of monetary fees can be also available for the app users. Advertisements can be the major revenue-generating for the app developer and these ads.
Promotion
The promotion of the app should be done systematically and most strategically. The app pages should be created on various social media websites that are frequently been visited by the baby boomers so that they can feel the importance of the app through the advertisement on these social websites and are motivated to use the app. The app should contain all the relevant information which is required for knowing the importance of app for the baby boomers and helps in the promotion of the same. The links used on the website should directly lead to the main app detailed page (Latvala, 2015).
Market communication
INTEGRATING MARKETING COMMUNICATIONS CHANNELS AND TOOLS
Interactive Marketing
Print media
Advertisement
Another strategy that could be used to promote the mobile application would be giving advertisement commercials on TV. however it can be said that it is quite an expensive channel for a start-up, but due to its advantage such as drawing the attention of the targeted audience, the opportunity to provide features an uniqueness of the application, much effective, is considered a great option for creating brand awareness as well as product awareness. besides that our targeted audience is baby boomers we’re almost at the stage of retirement. these people tend to have more time which makes it a higher chance that these people watch TV (Lamb et al., 2015). hence to influence and attract these customers the organization needs to invest in this channel.
Timeline for developing the mobile application
References
Faisal, A., 2016. Marketing Strategies in Online/Digital Marketing. Account and Financial Management Journal,
Saari, T. (2015). MARKETING PLAN FOR A NEW PRODUCT. Theseus.fi. Retrieved 24 October 2020, from https://www.theseus.fi/bitstream/handle/10024/92324/Saari_Tomi.pdf?sequence=1&isAllowed=y.
Smith, C., 2015. Value Proposition. Cream City Review, 39(2), pp.13-13.