Sexism in advertising assignment

Modern media uses methods that concentrate on sex and the stereotypical images and ideas of the parts men and women. Most ads are products that are being sold to women but yet advertisers think that showing some skin will help sell the product. These days you will see a woman just modeling off their shoes. These bodies serve as attention grabbers. They try and suck you in by selling just the look of the shoe. Women will spend hundreds of dollars on unnecessary things that are being advertised because that object will always be there when you seem to need it.

Back in the sass women were automatically assumed to be a stay at home house wife. She is supposed to cook, clean and take care of the kids. Now times have changed, not only are women being portrayed as “ sex symbols” in advertisements, so are men. Men in advertising are always supposed to be a macho and a built guy, so they say. If you watch commercials you always see men eating pizza, chicken wings and sandwiches. Could you be any more stereotypical? We barely see a man being sensitive, because if they are then they are considered being weak.

Being a parent scares me now that I do have a daughter. I wouldn’t want her to feel the need to try to object herself to be the next top model in order to feel beautiful. Sometimes I do also feel the pressure from society, to try to keep up with the newest things, but objects shouldn’t make you feel like you need then. We tend to forget the difference between needing something and wanting something. That $1000 Louis Button purse, you don’t need that but that house you are trying to buy is such a better goal to have.