Marketing and trap ease assignment

The first step Martha and her team need is the 4 Co’s. The 4 Co’s consists of Customer Needs & want, Cost to customer, Convenience and Communication ( Robert L). My mission statement would be “ to catch a mouse, NOW is “ Safe and Easier”. To catch a mouse is “ Cheaper and faster”, Trap Ease is the Solution to the mouse problems and child proof. 2. Martha has identified a few market segments (Women/ concern about mouse), but in my opinion; she has not been productive about it. In fact, Martha is having issues with building strong customer relationship.

One market segment I will build will be a partner relationship management team. This team not only will recognize the sac’s but also build an organizational culture for Trap Ease America organization. This team’s strategy will study consumer behavior and educate the rest of the organization. This will help to build a customer relationship and equity. Another advantage of this team will be to catch is customer value. By customer value, customer will be satisfied buy more and stay loyal. 3. Martha was the only salesperson for Trap Ease.

Men usually do not care about how it gets trapped as long as it does so this product does work very well and believe Martha should market it for everyone because it makes every bodies life easier by using these traps. 3. The company has put itself in a great position to expand and be high in demand since the traps are so successful. I think they should try to position it towards the elderly because this is an easier way of Distribute the product direct hardware, grocery, and drug chains, avoiding any wholesaler or other intermediaries. 5. Trap-Ease America’s competition would be any organizations that make or sell mousetraps. . If I could change Trap-Ease’s marketing strategy I would make sure I try to target as many assorted segments. I would also try to lower the price so I could stay competitive with other companies. I would be very safe about how I spend my money and make sure I am always looking to improve my own product. Case 1 . Trap-Ease America: The big cheese mousetrap. Prepared by Kamala Soothsayer, Finance 1 . Len order to evaluate their once-in-a-lifetime opportunity the investors need the information if there’s another more sophisticated tool of fighting against mice.

If there are – their opportunities are not so high. But if another tool haven’t been invented yet and the Trap-Easies the only innovative mousetrap on the market, Martha and investors are able to use distributorship. Group would write mission strategy like “ we are making innovative mousetrap that traps massively’. L suggest writing it as: “ to get rid of mice in the easiest, cleanest and safest way – you conveyance it with the Trap-Ease mousetraps”. Housekeeping. The other consumer target can be vessel-owners or docks because in hips there are usually problematic mice and rats.