An analysis of saigon morin hotel in hue city thorough 7ps in marketing strategies assignment

PURPOSE In order to enhance the business efficiency of Saigon Morin Hotel, the study was carried out on the efforts putting the marketing mix into practice from the customer viewpoints, from which solutions was made to improve the marketing mix for the hotel businesses. The aim of my research is to assess the implementation of marketing-mix product stay at Hotel Saigon Morin, which focused analysis of state marketing-mix elements of the hotel, identifying constraint.

The purpose is to propose solutions to improve marketing-mix policies contribute to resolving the issues. METHODOLOGY Research of my topic will require the collection of many statistically figures and hard data. For this reason, I will collect a good part of the data from online sources and files. The theoretical framework is based on “ Principles & Practice of Marketing” book by Jim Blythe. This framework illustrated the outline of marketing planning process for service organizations. However, the phase of formulating marketing objectives and strategies will be focused.

There are marble floors in the hall and bath, the rest is hardwood and it is creaky… no sneaking quietly to the bath at night. The room was bright, the lighting good with one window wall with a view of the Perfume River. The plumbing is very modern and cool. The king size bed is comfortable and elegant looking when you arrive. The pillows to sleep on were huge and gave neck pain the next day, so I ended up sleeping on a smaller decorator pillow. The staffs are very helpful and kind. The included buffet breakfast has a good selection and lunch is good at $9 U. S. for pizza/soup or sandwich.

The fitness area really needs a better lay out! Right now the bathrooms are in the restaurant, the equipment in an open area and a shower outside with a curtain. You would have to dry off and dress in the shower. Other than that, it is a wonderful five star hotel and we certainly would use it again. ” Ms. Susan Skate from Florida, America said: “ Loved this hotel! I’ve been all over the world on business, and I’ve rarely had a bigger or more beautiful room, complete with lovely seating area with French doors opening onto a balcony that overlooked the riverfront street below.

Assessment of clients felt made based on statistical frequency and point average (see table 1) Group 1: Average Scores on the satisfaction of customers with Product stay hotel | The criteria | Mean frequencies and statistics | | | n | Mean | Standard Deviation | | 1 – Product Policy | | | | | Trademarks | 125 | 4. 7 | 0. 96 | | Professional | 125 | 4. 09 | 0. 74 | | Enthusiasm | 125 | 4. 22 | 1. 28 | | Advantage position | 125 | 4. 46 | 0. 85 | | Beautiful scenery | 125 | 4. 45 | 1. 84 | | Comfort level | 125 | 4. 01 | 1. 2 | | Sanitation | 125 | 3. 91 | 1. 56 | | Safety | 125 | 4. 18 | 0. 71 | | Food supplements | 125 | 3. 40 | 1. 93 | | 2 ??? Price Policy | | | | | Calculated satisfactorily | 125 | 3. 5 | 0. 53 | | Competitive | 125 | 3. 72 | 0. 98 | | Flexibility | 125 | 3. 27 | 0. 64 | | Information for visitors | 125 | 3. 36 | 0. 1 | | 3 – Distribution Policy | | | | | Communication Arts | 125 | 3. 97 | 1. 13 | | Identify and meet needs | 125 | 4. 10 | 1. 28 | | Practices professional welcome guests | 125 | 3. 90 | 0. 94 | | Gadget information | 125 | 3. 3 | 0. 68 | | 4 ??? Promotion Policy | | | | | Methods promote | 125 | 3. 74 | 1. 12 | | Content Information | 125 | 4. 26 | 0. 98 | | Effective | 125 | 4. 18 | 0. 76 | (Source: The total number of sample surveys.

Apr point Likert: 5-Very satisfied, 1-Dissatisfied). ? * D? i v? i chinh sach s? n ph? m, di? m trung binh c? a cac tieu chi du? c danh gia kha cao, For policy products, the average score of the criteria are evaluated fairly high, above 4 points. However, the needs of customers around the fact that so very diverse in some criteria are relatively large standard deviations. ? For pricing, the average score in the range from 3 to 4 points and standard deviation of the statistics does not show that most large customers are not really happy with the pricing of the hotel.

Training has to be on a wide perspective as, even nowadays, there is a big demand of basic training skills, the hotel industry will need, in the near future, a big number of well-trained staff at all levels of the structure, from top management to basic staff like waiters, etc. It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things. The development of needs in the consumer is a major component of marketing success.

In the selection process, customers make repeated decisions as they continually attempt to satisfy their perceived needs. Potential customers looking for a hotel room make a number of decisions when choosing where to stay. The process that they go through in the selection of a product is important for hotel management to understand. Management should know (1) that a particular hotel will be evaluated differently by different guests, (2) where a particular guest is satisfied with one hotel that they may be dissatisfied with another, and (3) the perceptions of guests change over time and with experience.

Besides the way of marketing effectiveness, creating a good impression to customers, policies to promote products of the hotel is still a gap between supply and demand. 5. The solutions to improve the policy mix in Marketing-Hotel Saigon Morin ??? A good quality service when it meets the needs and expectations of customers. Therefore, the policy development products, hotels have researched the ability to match the product to market, especially the target market. ??? For high culture and art of receiving and processing feedback from customers.

Upon receiving the feedback from customers, the receiving departments must explain how, skillfully handled in the shortest time. ??? Hotels have agreed a methodology than science products, has had to rely on the specific objectives of the hotel as input costs, power use prevention and plans for sales but also to based on factors beyond the control of seasonal businesses such as computer, the competition in the market. ??? In reality, there are some guests are not as profitable but higher for hotels large effect in promoting the image and enhance the prestige of the hotel.