Marketing project (jeans) assignment

It gives a sense a power and confidence that each pair of Jeans is designed with the customer in mind and fulfills that sense of purpose y feeling great once wearing them. 4 Usage-Rate Segmentation: Jeans are a top article of clothing found in any person’s wardrobe not Just women; however when it comes to clothing the market adapts to women’s needs in terms of usage and purchasing power. Once a new product is developed by Page Premium Denim; loyal brand followers tend to purchase the product as soon as it comes available. It is delivered as a ‘ must have’ new item” says Marc, the owner of “ The Art of Denim” clothing store in downtown Gullah, Ontario. Product Strategy As the first woman to break into the male-dominated denim world, the “ Jeanine” of it-model-turned-designer; the brand founder, Page Adams-Seller, designs Page Denim with her uniquely feminine perspective and fifteen years of “ behind the seams” experience to create a denim brand that is designed by a woman that focused specifically on the desires of a woman. The product promises that every style delivers a drop dead fit and each style is designed with the customer in mind.

Fabrics used include: denim/ twill, fennel/ knit, corduroy, and coated leather. 5 Page uses only the finest fabrics and materials while each design is infused with thought and noninsured elements of women’s bodies. Styles include: ultra-skinny fit, skinny, straight leg, cropped, boot cut, flare, wide leg, curvy, petite, extra-long, and maternity fits. Page Jean’s goal is for women to have a tighter thigh area to create the look off lifted backside, and while it is effective; it isn’t always the most comfortable. Page Denim is committed to using the highest quality materials and infusing, unexpected details into each and every design.

As long as demand is greater than supply, Page’s skimming strategy enables management to successfully to recover its cost. Al People do not like traditional styles. They take benefits of unique minim into consideration regardless of price. A great pair of Page denim Jeans is a value part of someone’s wardrobe. It has better quality; better design and fashion cutting edge making consumers feel stylish and comfortable. These customers will pay more than two or three times the price of traditional Jeans. Usually Page denim jeans do not have discounts.

In order to shift the storage to the purchaser and manage the inventory to maintain a steady production schedule year-round, sometimes, Page gives seasonal discount. Page as a new product for other countries, it uses freight absorption pricing strategy in its new market areas. They sell products at almost the same price in these areas. Compare to the price of Guess Jeans, Page does not have many advantages because Guess have discounts even though they are new arrivals. High prices of designer denim Jeans prevent most people from buying them on a whim. It also makes Page more unique.

The store carries specialty brand products for customers who are willing to pay a premium price. Located in a high traffic area of downtown the “ Art of Denim” recognized a consumer base that was not only willing to pay for premium quality products but invested those products as part of their life style. Marc who owns the “ Art of Denim” describes that Gullah is a trending setting community and since it is coated only an hour away from Toronto the city popularity is rising and new trends are being set daily. Distribution is done to 80 countries and growing.

Page Jeans are manufactured in the US with distribution centers located in California. 18 Companies such as Guess Jeans have stores dedicated strictly to their own brand. Since Page jeans are still fairly new to the Jean market the brand has not established its own stores here in Canada as of yet. Promotion Strategy Page Premium Denim defines its promotion through the different channels of advertising, public relations, sales promotions, and social media. Advertising Page Premium Denim is sold in over 80 countries in the world.