Uitm kelantan bachelor business administrative hons business economics

FACULTY IN ACCOUNTANCY
BACHELOR IN ACCOUNTANCY (ACC220)

Content

Jati Teguh Enterprise (JT) is a start – up multifunctional bed for small house retail establishment located in northern Malaysia which is Sungai Petani Kedah. JT expects to catch the interest of a regular loyal customer base with its products multifunctional desk which is can save their place.

Jati Teguh offers multifunctional bed products for customer who own a small department or a small room and also providing the variety of design and material of our furniture. Our clients targeted are customers identifying as adult men or women and married couple who are in middle and low class and have a small room who want to consume product with a multifunctional bed to install in its. We also target busiest workers because we have online sellers of our products to customers can buy at home, work place and everywhere they are.

Vision

can solve space problem at their house. We will continuously improve our service

from time to time to make sure our product and service get good feedback from

iii. To create new innovation for furniture in the market

Organization chart

Trademark

“Happy in small heaven”
Our business choose these as our trademark because everyone who are have a small house or room they no need to worried because we can make their small house have a lot of equipment , just buy only one multifunctional desk they can have 3 furniture in that such as bed, study table and wardrobe .

Assistant General Manager

Administrative Manager

Marketing Manager

Location

Our office and showroom are double storey shop. The shop size is 1200 sq. ft. The first floor will be our showroom and the second floor will be our office.

ENVIRONMENTAL INDUSTRY ANALYSIS

c) Analysis` prediction for industry and market segment.

Market analysis is one of the main factors in marketing. It is a study designed to determine how suitable a particular market is for your industry. Market analysis can help to identifying the attractiveness of market. It also can detect current and future risk of operating in that location. For our business, our target customer is in middle class and who are staying in small place and who a have low income. But our product all people can use it.

 Primary end use and significant secondary applications.

Jati Teguh was founded on the belief that we could make you feel happy and confortable when you stay in your small heaven (small house) by creating high-quality multifunction product that solve your problem who are crying for more space.

 Present of development
In the present, we had designed our multifunctional furniture by our CEO and operational manager. The time taken for fully develop our product 1 years to test the product in many aspects such t as the safety and the durability of our product and the cost that required to buy raw material, research and development are nearly RM2000. In the future we plan to increase our product and try to make more various of design and try to involve our product to international market.

 Competitive advantage over the competition
Our company have product features similar with others furniture company. Like other companies, they also market their product house furniture such as dining tables, desk, bed and cupboard. They make it separately, but in our companies, we already upgrade it with new technologies we compress it such as bed, sofa, desk, cupboard, and study table become one furniture. Form that it can save your cost also your space for those that either live alone or in small space.

 Provide evidence of how your offering are different from the competition

We are running multifunctional desk by provide 3 triple function with only by one multifunctional desk you can have bed, study table and wardrobe. Our
Multifunctional desk can help saving space, especially who are have limited space such as small room or small apartment.

 Resources requirements

 Table Saw – to cut the wood wit perfect measurement

 Router machine – to make intricate circles, patterns or design in timber.

 Painting Machine -to apply protective coatings to multifunctional desk.

 Difficulties and risk