Branding bangladesh through kazi nazrul islam assignment

Nazrul being one of the top personalities in the national history of Bangladesh (Azrof, 1994), the main sculptor of our national literature and culture (Hussain, 2006), a most gifted genius working in almost all the known genres of literature (Huda, 2001) and one of the most remarkable poets of all time (Langley, 2007) but yet a wide and deep evaluation of him is awaited to be realized (Azrof, 1994) offers an immense source of pride and accomplishment for Bangladesh.

The research being the first of its kind in the country in this topic, primarily focuses the unique characteristics of Nazrul, which if duly promoted can enhance the image of Bangladesh. In its process, a qualitative research and an extensive literature survey was conducted to explore the issues involved in a fine-tuned manner. After that, for quantitative analysis, a sample of 300 resident Bangladeshis, who know and practice about Nazrul, are being selected for questionnaire survey. Some 171 respondents replied from which 17 were rejected for incomplete response.

Considering readiness stage of the respondents, it is found that most of them are interested (around 44%) about Nazrul. But only 6. 5 percent are interested to buy Nazrul’s work; whereas 10. 4 percent desire to buy. Among the Nazrul’s works, most of the respondents prefer poetry and songs. It was also found that in case of poetry, response varies significantly based on gender, where male prefers poetry higher than female. And a good number of the respondents have the habit of reading books, newspaper, magazines. Major findings ??? Teachers’ role in creating awareness about Nazrul is found to be in upper tier; while Parents’ role is found much less, which can be utilized to enhance the awareness about Nazrul. The contribution of print (books & newspaper) and electronic media (Television) in creating awareness about Nazrul is found to be prominent. ??? A good number of the respondents are enthusiastic about Nazrul in addition to a large pool being positive thereof. ??? However, a great 37. 7 percent of respondents have reported to practice Nazrul not in less than a year; and even an additional 13. 6 percent reported that they never practiced Nazrul. ??? Though around 44 percent of the respondents are interested in buyer readiness stage; a very few desire and actually intends to buy. Another large portion of the respondents are only aware and informed about Nazrul’s work thereof. ??? Respondents prefer mostly poetry and songs among Nazrul’s works. And male prefers poetry more than females. A relatively major portion of the response reported to have the habit of reading newspapers, magazines, and books; while response regarding listening to music reported as lower as 12 percent. Respondents’ media habit Regarding relative usage of media, internet ranked first among all the media enlisted during office days and television during weekends. Office DayWeekend RankMediaMediaRank 1InternetTelevision1 2NewspaperInternet2 3TelevisionNewspaper3 4RadioMagazines4 5MagazinesRadio5 Major findings ??? Most electronic media exposure is reported to fall in 7 pm to midnight slot; while newspaper is read in 6 to 10 am. ??? Television is proved to be the most used media during weekends. Internet topped media preference in office days and also ranked second in weekends but as the behavioral and psychological analysis shows that internet contributed to create awareness about Nazrul is the least, it indicates that the internet is seriously unutilized to enhance the awareness about Nazrul in local context. The primary purpose of the study, as mentioned before, was to identify the most unique characteristics of Nazrul, which if duly promoted might enhance the image of Bangladesh. At this stage of study, by incorporating all these survey findings, the researchers got confused about what to do to accomplish the stated objectives. Which factors to promote most and in which way? How sustained it would be if Nazrul is promoted? What strategy should be taken to make Nazrul’s uniqueness promoting the image of Bangladesh? Section B: Instructors’ Manual Significance of the Case Study

The significance of the case study lies primarily in evaluating the research findings, validating the research process and the conclusion drawn, and ultimately giving the strategy as to how Bangladesh can be branded through Kazi Nazrul Islam. The analysis of the case would also require the participant to think ‘ out of the box’ considering the environmental factors both internal and external in formulating the strategy. Intended Audience The individuals who have gone through the details of the research process, familiar with the analysis techniques like regression and factor analysis are most suitable as the audience of the case. It would help enhance their skill of evaluation of a research findings and to formulate strategies from the findings. Solutions for the Case: 1. PEST Analysis Political ??? Absence of copyright act ??? Inconsistent Govt. olicies across terms ??? Govt. fund, grant and scholarship to facilitate research on Nazrul ??? Govt. emphasis on Nazrul in designing academic curriculum Economic ??? Inflationary pressure reducing purchasing power of consumers ??? Price hike of paper and printing materials Social ??? Influence of western culture ??? More inclined to internet usage ??? Muslim majority country ??? Increasing pervasiveness of English in every sphere of life ??? Lower participation of parents in creating awareness about Nazrul ??? Increasing buying access (super mall, chain stores) ??? Lack of advertising and publicity ??? Lack of Translation of Nazrul’s workTechnological ??? Development of electronic media Lack of adoption of internet to increase access to Nazul’s work 2. SWOT Analysis Strengths ??? Little chance, the World will see frequent rebel poets of this height ??? Brand identity of Nazrul ??? geographical coverage ??? Stronger position among the different themes Weaknesses ??? Less practice of Nazrul in Bangladesh ??? Difficulty in translation of Nazrul’s work in appropriate spirit ??? The literary worth of Nazrul’s work is not well evaluated ??? The collective form of Nazrul’s work is rare Opportunities ??? Govt. fund, grant and scholarship to facilitate research on Nazrul ??? Govt. emphasis on Nazrul in designing academic curriculum ??? More inclined to internet usage ??? Muslim majority country Lower participation of parents in creating awareness about Nazrul ??? Increasing buying access (super mall, chain stores) ??? Lack of Translation of Nazrul’s work ??? A good number of the respondents are enthusiastic about Nazrul in addition to a large pool being positive thereof. Threats ??? Absence of copyright act ??? Inflationary pressure reducing purchasing power of consumers ??? Price hike of paper and printing materials ??? Development of electronic media ??? Lack of adoption of internet to increase access to Nazul’s work ??? Inconsistent Govt. policies across terms ??? Influence of western culture ??? Increasing pervasiveness of English in every sphere of life ??? buyer choice of different literary works