Marketing plan analysis on forever living products assignment

Working towards a brighter future is so much more than our duty?? it’s truly our pleasure. Forever Living offers a unique opportunity where distributors are in business for hehomelessbut never by themselves. ” (htHTTPS/www. foOverfillingcoComarketing/ Page. doDonaNameur_culture) 4. Objectives Seeing that the company primary focus is on sales, that is exactly what drives the plan still in use. The main objective is: Own your own business – You are in charge of your own destiny. Instead of making your boss rich, all the work you do actually benefits you.

Thus, the company tries to empower ordinary people with the ability to own an income related to the amount of effort put into sales and marketing based on known and proven products and catering for people with the same values in life. A promotion scheme is followed where the distributor starts at entry level and then progress to higher levels determined by the amount of sales accomplished. It seems like primarily the focus is based on the total of sales obtained, but on the other hand a strong emphasis is placed on customer satisfaction. 5.

For consumers, the Forever Living Company’s product range is solely based on Aloe Vera products, which are divided into health drinks, nutritional supplements, weight management products and cosmetic / personal care products. This alone already gives the company a unique foothold on the health and beauty market – a fresh approach with a definitive product focus. As for distributors, Forever Living also has the advantage of a multi-level “ step-up” promotion scheme for distributors where you can reach a certain level and not “ degrade” once you have reached that level.

With this being said, other advantages are: Owning your own business – You are in charge of your own destiny. Instead of making your boss rich, all the work you do actually benefits you. ofOfhousands of dollars to establish, not to mention a bank loan that will take you decades to repay. Starting your home-based business with Forever Living only costs you a few hundred dollars. No salary cap – Corporate Jobs limit your pay range based on a market standard. With Forever Living, there is no cap on how much you earn. The harder you work, the more money you make.

They pride themselves in claiming at least 75% of the base product consists of this core ingredient. Thus all products marketed are said to contribute to the health and cosmetic (e. g. GskSkinare) satisfaction of their customers. Over the years, with the trend of energy drinks that became popular in recent years, the company made sure that the products offered also includes these trends. Focusing on a better living, the name Forever Living Products leans quite suitably towards what the company tries to “ sell” – a longer, better, healthier life.

The company also offers a full refund and/ or replacement of products without any disputes. What has been noted in delivery service is that customer service in this regard is very sufficient and fast – 2 days delivery since placing an order to delivery on your doorstep. t)TPlace Forever Living took a stance on the fact that they want to assist ordinary people to “ own” their own businesses. As Forever Living Products markets primarily through the use of family and friends and word-of-mouth, it seems that there could be a gap in utilizing other means of distribution.

Conclusion / Recommendations The Forever Living Products Company has set remarkable sales initiatives in place, rarely found in this type of marketing. For one, when a distributor has reached a certain sales level, there is no reverting back to a lower sales level. In every sale that is made down your line as distributor (no matter what level), you benefit from the inputs of “ your team. Although the company follows a very plain marketing plan, which seems to be quite ffeffectivesome improvements can be noted.