Perception of women in advertising assignment

Advertisements are everywhere. Whether you’re watching television or reading a magazine, an advertisement is sure to pop up somewhere. The ad is aiming to sell Axe shower gel for men. It Is telling men If they use their product It will make them cleaner. Therefore, making them cleaner leads to them being dirtier In the bedroom. Glenn guys the expectation that because they smell nice they will take someone home, and when they don’t there’s disappointment for not meeting our sexual desires.

Through this advertisement, Axe is promoting idea that they can help a straight young male out his “ lady problems” with stereotypes and body wash which makes this a false leading advertisement. In the past few years, anta-advertising activists have taken to ten streets t II really. In Washington, Tort example, a Tenements group called women Fighting Back has slapped a sticker on the Cool-ad reading, “ Keep your ads off my body’ (Clark). People are fighting against the media and saying it’s not okay to sexually exploit everything.