Advertising roles assignment

His task is to lead rainstorm sessions with the creative team to create campaigns based on the client’s needs. He creates the advertising proposal for the client ; s and pitches the concepts to them. (Duncan, Advertising Agency Creative Director Career Profile) Creative Directors are confused by many people with Art Director when in fact the Creative Director oversees the entire department which includes Art Directors, designers and copywriters. (Duncan, Advertising Agency Creative Director Career Profile) The third role we will talk about is the Art Director (AD) in an Advertising agency.

The role of an Art Director is to rate and designing ads, websites, brochures and outdoor media on behalf of the client for the advertising agency. The Art Director is creating and maintaining the visual look for all the accounts he is working on. He has to make sure that his designs are visually engaging and have a clear selling message. Often an advertising agency will group an Art Director with a copywriter to create basic advertising ideas, campaign concepts and websites. After the agency has selected the direction in which the campaign goes, the responsibility to design the finished works is handed to the Art Director.