Where the numeric grade awarded for the assessment less than for level

Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
evaluate how marketing tactics should be adjusted depending on context of the organisation, factors in the environment, segmentation, customer personas and consumer behaviour.
Learning Outcomes: Skills and Attributes tested in this assignment:
propose strategic marketing plans backed by secondary research and application of academic concepts and literature.
Feedback /Marking criteria for this Assignment

Assignment Title:

Based on the work produced in your group, you are required to produce a short strategic marketing launch plan (maximum of 1200 words) to present to the directors of the client company to explain how you will support them to bring the new product/service or innovation to market. Where appropriate you should use diagrams, graphics, tables, charts, and graphs to present information visually and accessibly.

Form of ownership

Stakeholders

Marketing Mix with a time-scaled plan, budget, measures and controls
Investment Pitch

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