While netflixs standard plan increased and the premium plan increased per month

Netflix confirmed the tests, but emphasized that it has not yet formally announced any permanent price increases. “We continuously test new things at Netflix and these tests typically vary in length of time,” the company said in a statement. “In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”

Discuss why you think Netflix conducted this test and what you think they found from that test based on their later decisions.