Critique of toyota swot analysis assignment

Toyota appears to want to market their hybrid lift trucks in North America, which is a good market to approach due to a lack of competition. With the addition of THMNA (Toyota Material Handling North America), there efficiency with materials and regional coordination would bring them more success. Still, over the last year Toyota has gained almost a low quality image in the eyes of many consumers. This stemmed from the issues Toyota cars had with their breaking systems. The spread to North America could prove to be unsuccessful because of this.

Lift trucks are usually something purchased by other companies to help move stock and because of the breaking system issues Toyota has had, they may view these fork lifts as low quality products when compared to one of Toyota’s competitors. Even approaching other hybrid vehicle options could prove to be risky due to the threat of Tata releasing the Nano in North America. With it being the cheapest car on the market, Toyota would have a hard time finding ways to out sell the Nano, especially if the poor breaking reputation sticks to Toyota. References: